Utopian School :: essays papers

Utopian School My Utopian School If I was able to create my own school, and was able to select every student, every staff member, all members of the faculty, class sizes, curriculum, and everything and everyone that has to do with effectively running the school, then I believe that the utopian school would consist of the following. I believe that the students that would be enrolled in the school would have to all be of the same or around the same abilities and intelligence, I believe that if students are around other students that are at about the same level, it is easier for them to learn and score better. If all the students are slow learning, then they can be taught at the same rate, and the same goes for students with higher learning abilities. The faculty would have members from different backgrounds so that the students can learn different life experiences. Curriculum would be the same throughout all grades, all first grade would be the same, and so on, all the way up until fifth. Class sizes would be smaller , so that the teachers can give more attention to every student, and every class would have kids who are all about the same intelligence and learning rates. Support staff would also be qualified to teach the children, not just assist. They would be able to assist the children just like the teachers do. There wouldn’t actually have to be any specific groupings within the class, because every class would only consist of children that are all at the same level, so there would be no seperation, and the kids would not feel bad about being slower, and being separated from the â€Å"smart kids.† I would do my very best to make absolutely sure that the entire facility would be one-hundred percent clean, I think that a clean school would make it easier for students to learn, instead of trying to learn in filth. I would try to raise money with events and fundraisers to keep the school clean and a positive learning environment. As far as materials and equipment go, I would use the best materials and the highest grade equipment so that my students could use them to get the best education possible. I believe that all of these attributes would make the perfect school, every single student would be able to get a proper amount of attention and they would be able to use moder n technology and have people that actually care about the students and their education, and what they are going to do with their future.

Kudler Fine Foods E-Commerce Website

Kudler Fine Foods E-Commerce Website Kudler Fine Foods E-Commerce Website * Introduction â€Å"E Commerce is one of the most important facets of the Internet to have emerged in the recent times. Ecommerce or electronic commerce involves carrying out business over the Internet with the assistance of computers, which are linked to each other forming a network. To be specific, ecommerce would be buying and selling of goods and services and transfer of funds through digital communications† (Benefits of Ecommerce†,  2007).With the launch of Kudler Fine Foods new eCommerce solution quickly approaching, this is an exciting time for Kudler and its staff. The benefits of this expansion will not only increase revenue for the company, but afford the opportunity to create new jobs and provide a new range of services to all customers. From the customer’s perspective, everything will start from the Kudler Fine Foods homepage. The home page will maintain the original look and design, but the customer will notice two new additions when visiting. The first addition will be a â€Å"shop† link included in the navigation bar.This will bring the customer into the store’s inventory of items available for online purchase. These new features and services will now be explained, as well as a step by step walk through the customer will experience when making online purchases. Shop When Shop is selected in the navigation toolbar at the top of the website the user opens a new webpage. This webpage is the â€Å"shop† page where the user sees a dropdown box giving them the following categories to choose from: Bakery, Meat and Seafood, Produce, Cheese and Dairy and final Wine.After selecting the category the user will then click on the â€Å"shop† button to the right. They will then be sent that category webpage to make their purchases. Purchase of Items To purchase items the user will see the category webpage where there is a list of all the products offered for this category. Each item will have a description of the product and the price of each item. There is an â€Å"add† button at the end of each item description where the user can choose to purchase this item by â€Å"clicking† on the add button.At the top of each category page the user has the option to go to the other category pages by clicking on the â€Å"go to† button for each category listed on that button. At the bottom of each page there are two buttons to choose; View Cart and Checkout. View Cart View cart allows the user to see all the items that they have chosen to purchase. A list of each item with their price will be shown. At the end of each item row there is a â€Å"remove† button where the user can remove the item from the list. This is the only location the user can remove their items they have chosen to purchase.At the bottom of this page there are buttons to choose to go to the other category pages or to checkout page. If the user chooses to go to another category and selects and item from that page, it will be added to the view cart page. Even if the user goes all the way back to the â€Å"home† page they can start looking at other categories and each item will be added to the shopping cart where it can be seen on the view cart page. After the user has made all their choices to purchase, they can click on the â€Å"checkout† button at the bottom of the page to finalize their purchase.Checkout The checkout page is the final page the customer will need to go to in order to finish their purchase. Here the customer can see all of the items they have selected along with the total of the purchase they are about to make. It they want to remove an item they will need to go back to â€Å"view cart† where they can remove the item. Under the list and total of the items to be purchased, there is a form to fill out. This form is the Payment Information form needed to finish the purchase. Here the customer will input their Name, Address, Town/City, State and Zip code.Then they will select from the dropdown box which credit card they plan to use to make the purchase. After selecting the credit card, there is a box for the credit card number to be entered. After the customer enters in their credit card number, they can either choose the â€Å"submit† to finish the purchase or choose the â€Å"reset† button to clear out the form. If they choose to reset the form, the information will be deleted and they may begin a new ordering process. Marketing our website/promote website Marketing in e-commerce is just as important as the site itself.That brings us to how we can add code into our site to help make us more visible to search engines; meta data is what is used to make us visible to our customers. â€Å"Meta data is, quite simply, data about data. Your document is nothing but a piece of data for a search engine, and meta data helps describes and categoriz es it. Webmasters place meta data inside their HTML documents, to help improve their ranking on search engines, and to help end-users locate their site† (â€Å"Marketing Your Website : Meta Data†,  1999).We will put a description meta tag and keyword metadata tag on each of the webpages we have made for the shopping feature. This way each category will be part of the web search when a customer is looking for one of our products. The metadata tags we are going to use will be the â€Å"description†, â€Å"keyword† (these will be on all webpages); â€Å"author†, â€Å"content-type†, â€Å"refresh† and â€Å"revised† tags (only one the shop page). The description tag lets you put the title of the page when the keyword tag is where you can put important keywords to be found when search engine can find it easier.The author tag shows all that look at our website who created it. The content-type tag shows what we used such as text, ht ml and the UTF8. The refresh one allows the page to refresh at the time limit we set for each page. Then revised will show who ever has to update or modify the shopping pages will know when they were last done making it easier to keep up with the alterations. SEO (search engine optimization) is the process of optimizing a website so it will position well in search engines results. â€Å"This means designing your web pages so the search engines will find the right keywords in your web page content.Optimization is all about making sure the search engines will find information that will increase the chance of your page being included in search results†(â€Å"How to promote a website as part of the website design†, n. d. ). some ways to help in this area to make the site more visible include but not limited to include the main keywords in the website title, more keywords in the website description, keywords in the sidebar links, keywords in the content text, be sure all pa ges are reachable, and pages should be easy to navigate. A website can be submitted to search engines so they will know about it.This used to be a necessary step to notify search engines about new websites. Now search engines constantly monitor the Internet for new web pages (and changed web pages) so they will discover your website. â€Å"To ensure that your fresh content or site improvements don't languish un-indexed, submit to Google an XML sitemap, which shows your site's coding, each time you do an update. Google will help you correct any errors in the sitemap to make its indexing more accurate, and will crawl your site more often if you routinely send it XML sitemap updates. † (McElgunn, J. )It is still a good idea to submit your website to all four major search engines (AOL, Google, MSN, and Yahoo) because these four primarily are the ones used for most Internet searches. Another way to increase the SEO for Kudler Fine Foods is with a Facebook page since they are used to get consumers from a social media. Creating a Facebook page for Kudler Fine Foods and getting the consumer to click on â€Å"like† on the page will boost the way the SEO ranks there website. Facebook is another way to notify customers of deals being offered so they will want to check them out on their website.More consumers viewing their website will move them to the top faster. We will add the Facebook logo to the top of each page so the customer can access it from the website. Publish/upload website Once the website has been created, the testing is complete, and the site is ready to go live we need to upload the files to our web server so our customers can start accessing and using the site. One easy option we can use is a program called FileZilla which uses an FTP (file transfer protocol) or we can use a web design product from the host that can upload all the files easily.With the FTP option we have to manually upload each file we want to use. If using a web design pro duct it will upload everything you have at one time. â€Å"Be sure to thoroughly test the website after the upload to be sure all necessary files were successfully uploaded and work correctly. When you need to update a web page you can just upload that page (and related files) and the upload will overwrite the old files. NOTE – Some web design software products save web pages in their own unique file format and automatically convert the files to web format files (e. . HTML) when the upload/publish function is used. If you are going to use FTP software for your uploads, you will first need to do a save-as/export for the web page files to create HTML files. It is a good idea to save these files in a separate folder to make the FTP file selection easier as the web design unique format files do not need to be uploaded. Also, if you use FTP software for your uploads you must also upload files and graphics used by the webpage† (â€Å"How To Publish/upload Web Pages†,à ‚  n. d. )†. Resource: Benefits of ecommerce. 2007). Retrieved from http://www. ecommerceprogram. com/ecommerce/benefits-of-ecommerce. asp How to publish/upload web pages. (n. d. ). Retrieved from http://www. doawebsite. com/publish. html How to promote a website as part of the website design. (n. d. ). Retrieved from http://www. doawebsite. com/promote. html Marketing your website : Meta Data. (1999). Retrieved from http://www. davidreilly. com/topics/electronic_commerce/web_marketing/meta-data. html McElgunn, J. Google Grabbers. Profit, Mar2008, Vol. 27 Issue1, p56-57, 2p.

Blurred Lines by Robin Thicke Free Essay Example, 1000 words

I argued that the song had some feminist themes as it sought to liberate women against male oppression. They argued on the basis that they were fathers and husbands meaning that it was not possible for them to portray women in such an undignified manner or sexist. According to Lynskey of the Guardian UK, the lyrics to the song include the use of derogatory names against, which in some quarters is considered racist, hence influencing an outcry by those involved in the feminist movement. The explicit version of the song also has some sexual elements embedded in it is as analysts decry why the song had to give details on what they can do to a woman in a sexual way. This to them exemplifies rape as a woman is not supposed to have a say in the way that a man can have her sexually, meaning that their consent in sexual matters is inconsequential as the man is the one who gets to decide. Others argue that the video promotes pornography ideology, especially with the models in the song appear ing topless or bikinis that have the same color as their skin hence creating the idea of nudity. We will write a custom essay sample on Blurred Lines by Robin Thicke or any topic specifically for you Only $17.96 $11.86/pageorder now Obviously, the gents in the videos are fully clothed as compared to the male models, hence influencing the myth that only women should be portrayed sexually in order for art to sell. As much as the video attracted controversy, it was the most downloaded song on the internet and in the UK hence explaining a lot a lot about the true culture that people are following and the one that they advocate for (Carr 2013). Essentially, if the song portrayed women in a bad light as purported by critics that the numbers do not lie as the song was received well drawing from its position at the top 100 and also topping the radio request list in the USA. This effect was the same across the globe as the most acceptable is the one that attracts as much controversy as possible. The identity that is portrayed in the video is that of counter-hegemony as argued by the video director and the songwriters as it seeks to challenge male power over women by claiming to liberate them.

Case Study Assessment At A Birmingham Podiatry Clinic

Case study assessment. A 47-year-old female patient attends a Birmingham podiatry clinic with callus and heloma durum presenting on the plantar surface of the 1st MTPJ of the left foot. The patient is generally fit and well, and requires routine treatment. To enable the podiatrist to treat callus and corn, they must first understand the biological process that leads to the pathology. Callus, or hyperkeratosis, a diffuse area of relatively even thickness (Lorimer et al.1997), is formed from hypertrophy of the superficial layer of the epidermis, the stratum corneum, and reduced desquamation rate causing the skin to increase layers and harden (Fig 1). Mechanical stresses on the skin, for example the compression and friction from poorly†¦show more content†¦Fluid building up in the tissues caused by an inflammation response, triggered by the repeated stresses on the tissues, can lead to maceration of the deeper tissues, resulting in wounds and ulcers. Especially in patients with limited healing due to circulation conditions and diabetes, or those suffering peripheral neuropathy (Fig 3) Assessments A number of assessments are carried out before diagnosing and treating the patient. Vascular Assessment Test carried out Right foot Left foot Pulses palpable Yes Yes Doppler pulses Dorsalis Pedis Triphasic Triphasic Posterior Tibial Triphasic Triphasic Cappillary refill time 2 seconds 2 seconds Skin Assessment Healthy Healthy Nail Assessment Healthy Healthy Temperature gradient Warm to cool Warm to cool Hair present Yes on legs and all toes Yes on legs and all toes Other skin signs and symptoms: Oedema (Non pitting) No No Oedema (pitting) No No Intermittent Claudication No No Rest pain No No Neurological Assessment Test carriedShow MoreRelatedEvaluation Of A Person With An Acute Diabetic Foot Problem5070 Words   |  21 Pagesdetail clinical presentation and discuss assessment, diagnosis, classification and treatment choices. Assess the need for medical and/or pharmacological management, justify your decisions using current guidelines, recommendations and literature. Further consider the role of the multidisciplinary foot team and discuss referral at the most appropriate stage of each intervention. Word count: 3920 Introduction 3 Methodology 3 The case 3 Background 5 Assessment and Diagnosis 6 Osteomyelitis 9 ClassificationRead MorePodiatry Rhuematoid Arthritis8124 Words   |  33 Pagescomplex diseases with inflammatory components. Other physiological manifestations Immunoreaction PG peptides Hazleburg 2009 Immunoreaction against PG peptides is key to human arthritis development. Rheumatoid factors Klareskog 2008 Various studies have found raised amounts of rheumatoid factor to be consistently linked with RA development Higher levels of anti-EBV antibodies Plenge et al 2005 EBV, a widespread virus, is highly recognized by antibodies but never eliminated. This may cause

Psychological Basis Of Personality Deve - 1895 Words

Psychological Basis of Personality Development Human beings are the most immature at birth and have the longest period of development before they become capable of all the activities and skill of an adult. Adult behavior and personality characteristics are influenced by events that occur during the early years of life, until maturity. It is a product of continuous interaction between heredity, environment, and experience, or time. The biological predispositions present at birth interact with the experiences encountered in the course of growing up. The question of whether heredity or environment is more important in shaping the personality of a human being has long been a topic of debate. It seems that both are inseparable. Human†¦show more content†¦Soviet Development Theory While Vygotsky developed his own developmental theory based on mental processes, a theory described by Vygotsky and Elkonin based on the individual’s activity also emerged. An activity is a â€Å"person’s goal-oriented genuinely industrious interaction with the world, with the product of this activity becoming transformed in the structure of the individual’s intellect† (Thomas 1985). In the child’s interaction with others, he uses language that influences psychic structures which in turn influences his interaction with others. Moral Development Morality, the concept of appropriate conduct or behavior is inherent in any society. Its development among the citizens therefore is the concern of all sectors. Two theories of moral development have evolved that of Jean Piaget and Lawrence Kohlberg. Structure of Personality ID, EGO and Superego Freud Structure Of personality includes the id, Ego and Superego. ID Which is also called the principle; is present at birth. So it is inborn and includes everything that is inherited and the instincts (life and death). The ID is concerned with needs fulfillment. And called the pleasure principle, it is pleasure-seeking and avoids pain. Libido is based on the instinct and its release lends to pleasure on the part of the child. In Adulthood, the ID may be seen in impulsive, pleasure-seeking and selfish behaviors. EGO Frued (Thomas, 1985) defined ago asShow MoreRelatedExploring Corporate Strategy - Case164366 Words   |  658 Pagesproblems or difï ¬ culties identiï ¬ ed in the case. There are also over 33 classic cases on the Companion Website. These are a selection of cases from recent editions of the book which remain relevant for teaching. The case studies are intended to serve as a basis for class discussion and not as an illustration of either good or bad management practice. They are not intended to be a comprehensive collection of teaching material. They have been chosen (or speciï ¬ cally written) to provide readers with a core of

China Restaurant ; Foodservice Review Free Essays

string(162) " 2003 China 2009 E USA 2009 Source: China Statistics Bureau, AlixPartners analysis 8 The Chinese Restaurant Industry Remains Highly Fragmented, With More Than 5\." Enterprise Improvement Corporate Turnaround and Restructuring Financial Advisory Services Information Management Services AlixPartners 2010 China Restaurant Foodservice Review May 2010  © AlixPartners, LLP, 2010 www. alixpartners. com Contents A. We will write a custom essay sample on China Restaurant ; Foodservice Review or any similar topic only for you Order Now Executive Summary B. Industry Environment C. Financial Performance – Profiles of Selected Restaurants D. 2010 China Consumer Survey Results E. Opportunities for Restaurant Chains F. Conclusions 2 2010 Restaurant Foodservice Review Executive Summary (1) Market Trends Industry Structure The Chinese restaurant industry has grown by about 11% in 2009 to about 2 trillion RMB. Growth was down from 16% in 2008. ?However, despite annual growth rates of 13% since 2003, the Chinese restaurant industry by 2009 has reached only about half the size of the US restaurant industry, as dining out expenditure per capita in China is less than 10% the expenditure of US people. ? Chinese consumers remain substantially more conservative in terms of dining out than US consumers: while in the US, people nearly spend half their food expenditure in restaurants, Chinese people only spend 22% in restaurants. The number of restaurants in China is vastly higher than in the US (5. 1 vs. 0. 9 million restaurants) and the industry is significantly more fragmented. Whereas the Top 100 restaurant chains in the US have a 45% overall market share, China’s Top 100 only has a 6% market share in 2009 (down from 9% in 2003). ?Western restaurants remain at a very low level in China, and have a market share of only about 1% in 2009. Apart from KFC, McDonald’s and Pizza Hut, no major US restaurant chain has achieved a major presence in China. Although the leading Chinese restaurant chains have minor market shares as the industry is highly competitive, profitability levels of leading chains were around 10-12% in terms of EBIT margins in 2009 and in line with average US fast-food chains in 2009. ? Given the solid profitability levels and strong future growth potential for Chinese restaurant chains, it is a highly attractive industry for MA deals and we are likely to see further private equity investments as well as takeovers by leading chains. 3 2010 Restaurant Foodservice Review Executive Summary (2)Per capita expenditure on dining out will continue to increase at double digit growth rate in 2010. Consumers anticipate spending about 10% more in restaurants than they did in 2009. This is in stark contrast to US where people expect to spend 4% less in 2010. ? To remain competitive, operators must serve high quality food and market themselves more on an individual basis to consumers. Similar to in U. S. , food quality is the most important factor when Chinese consumers determine overall value. Other top factors are price and service ?Chain restaurants are increasingly popular in China. 50% of consumers prefer chains over independent restaurants, while another 35% are indifferent. This indicates a major growth potential for chains, which currently only have a 7% overall market share in China. ? Western restaurants have enormous growth potential. On average, Chinese consumers plan to eat 40% of their meals in Western style restaurants in 2010. This is a substantial contrast to the 1% market share of Western owned restaurants in 2009. Consumer Survey Results Opportunities Consumers preferring Western restaurants cite cleaner environment, better atmosphere and better service as key differences to Chinese style locations. ? Western restaurant chains have substantial opportunities in the Chinese market, but will have to develop tailored concepts to the market.Developing a brand position and good quality reputation will be critical for Western chains in the highly fragmented and competitive market. Especially in the casual dining sector, which has multiple major players in the US, there are major opportunities for new entrants into the Chinese market. Established leading Chinese restaurant chains will likely continue to expand and achieve strong margins, as scale results in significant advantages in purchasing, operational effectiveness and marketing. However, it will be critical to implement professional systems to support gr owth. 4 Contents A. Executive Summary B. Industry Environment C. Financial Performance – Profiles of Selected Restaurants D. 2010 China Consumer Survey Results E. Opportunities for Restaurant Chains F. Conclusions 5China’s Foodservice Industry Has Been Expanding At 13% CAGR in 2003-2009, But Remains At Nearly Half The US Market Size China foodservice industry revenue 2003-2009E [bn RMB] 0. 17 0. 16 0. 14 YOY 0. 13 growth 0. 12 0. 11 0. 1 0. 09 0. 08 0. 15 16% 14% 13% 11% 14% 11% 3,860 956 1,090 1,232 1,365 1,556 1,800 2,000 2003 2004 2005 2006 2007 2008 2009 E US 2009 By contrast, US Restaurant Industry has shrunk for the last 2 years in revenue Source: China Statistics Bureau, AlixPartners analysis 6China’s Per Capita Dining Out Increased To About 980 RMB Per Year In 2009, Which Is Less Than 10% Of US Per Capita Dining Out China per capita dining out expenditure [RMB per capita per year] 0. 24 0. 22 22% YOY 0. 18 0. 16 growth 0. 14 0. 12 0. 1 0. 08 0. 2 14% 14% 10% 15% 12% 10,100 438 533 607 691 761 878 980 2003 2004 2005 2006 2007 2008 2009 E US 2009 Per Capital Dining Out Is Driven By Growing Disposable Income Per Capita (Per Capita Dining Out Has Been Around 6% Of Disposable Income 2004-2009) Source: China Statistics Bureau, AlixPartners analysis 7Chinese People Eat Out Only About 1/3 As Frequent As US People In 2009, As Dining Out Represents 21% Of Total Food Expenditure Average Number Of Times Dining Out 2009 Dining Out As % Of Total Food Expenditure, China vs. USA 204 48% 184 130 22% 72 18% China HK Taiwan USA China 2003 China 2009 E USA 2009 Source: China Statistics Bureau, AlixPartners analysis 8 The Chinese Restaurant Industry Remains Highly Fragmented, With More Than 5. You read "China Restaurant ; Foodservice Review" in category "Papers" 1 Mio. Outlets And Average Revenues Of 0. 4 Mio. RMB No. Of Restaurants [Mio. Outlets] Average Revenue Per Outlet [‘000 RMB] 4,091 5. 1 3. 0. 9 308 377 China 2003 China 2009 E USA 2009 China 2003 China 2009 E USA 2009 Source: Euromonitor, China Statistics Bureau, AlixPartners analysis 9 The Top 100 Chinese Restaurants Have A Market Share Of Only 6% in 2009, Compared To 45% In The USA China restaurant revenue, Top 100 vs. Others [% of Industry Total] Top100 9% 6% 45% †¢ Western style restaurants only account for 1% of the Chinese restaurant industry in 2009 †¢ Fast food restaurants account for about 23% of the market in China, compared to about 29% in USA Others 91% 94% 55% China 2003 China 2009 USA 2009Source: China Statistics Bureau, National Restaurant Association 2010 Industry Forecast, AlixPartners analysis 10 Quick Service And Hotpot Restaurants Account For 2/3 Of The Top 100 Restaurants’ Revenues In China Number of companies Revenue % Revenue per company [bn RMB] Comments †¢ Fast food segment is expanding in China rapidly due to services quality standardization and relatively low price level à ¢â‚¬ ¢ Key players include YUM brands, McDonald’s, Dicos, etc. †¢ Hot Pot restaurants are popular in China, esp. in central and north regions †¢ Key players include Little Sheep, Xiao Wei Yang, Dezhuang, etc.Quick Service Restaurants (QSR) 20 31% 1. 8 HotPot 23 34% 1. 7 Full-Service Casual Dining 17 11% 0. 8 †¢ Casual dining is pointing to a growth trend among young professionals who are seeking places for social activities †¢ Specialty / fine dinning mainly include famous Chinese brands and large restaurant groups, and western fine restaurants Specialty / Fine Dining 40 24% 0. 7 †¢ Western fine restaurants are growing fast but focused on coastal cities Source: China Statistics Bureau, AlixPartners analysis 11 Chain Restaurants Still Account For Small Share In Chinese Market, But HaveBeen Consistently Gaining Market Share China restaurant revenue, Top 100 vs. Others [% of Industry Total] Chained 8% Chain restaurants Independents †¢ Chain restaurants have grown at a faster rate than independent restaurants, driven by advantages in – Advertising / brand building – Cost and quality control – Operational efficiency Independents 92% 19% 15% 12% 20% 16% 22% 18% 23% †¢ In Hong Kong, chained restaurants account for 28% of total market size by reve nue †¢ Going forward, chain restaurants are likely to rapidly win market share 2001-06 CAGR 06 vs. 07 Growth 08 vs. 07 Growth 09 vs. 08 GrowthSource: Euromonitor, China Statistics Bureau, AlixPartners analysis 12 Contents A. Executive Summary B. Industry Environment C. Financial Performance – Profiles of Selected Restaurants D. 2010 China Consumer Survey Results E. Opportunities for Restaurant Chains F. Conclusions 13 Three Western Restaurant Brands Are Currently Among The Top 10 (KFC, McDonalds and Pizza Hut) No. 1 2 3 4 5 6 7 8 Brand KFC McDonald’s Dicos Little Sheep Xiao Wei Yang Pizza Hut UBC Cafe Xiaotiane Company Yum! Brands Inc. McDonald’s Corp Ting Hsin International Group Little Sheep Group Limited Inner Mongolia Xiao Wei Yang Yum!Brands Inc. UBC Coffee food Co Ltd Chongqing Xiaotiane Catering Type QSR QSR QSR Hot Pot QSR Casual Dining QSR QSR Market share 1. 2% 0. 5% 0. 3% 0. 2% 0. 2% 0. 2% 0. 2% 0. 1% # of Stores ;gt;2,000 ;gt;1,000 ;gt;1,000 ;gt; 400 ca. 600 ca. 300 ca. 500 ca. 300 9 10 Xiao Tu Dou Malan Lamian Shenyang Xiao Tu Dou Malan Lamian Fast Food QSR QSR 0. 1% 0. 1% ca. 300 ca. 300 Source: Euromonitor, China Statistics Bureau, AlixPartners analysis 14 Major Chinese Restaurant Chains On Average Outperform US Restaurants In EBIT Margins, And Are In Line With US QSR EBIT margin comparison 2009 E Chinese Chains 5. 2% 11. 6% 9. 6% 7. 3% 11. 9% 17. 0% 11. 2% 10. 1% 6. 2% Fairwood Quan Ju De Little Sheep Cafe De Coral Beijing Xian Ge Qing Ajisen US Average Asia F;B USA QSR Peers Source: IQ Capital, Annual reports, AlixPartners analysis 15 Leading Chinese Restaurant Chains Remain Small Players Compared To US Peers, But With Significantly Different Growth Perspectives Leading Chinese Chains Company Dafe de Coral Ajisen Little Sheep Fairwood China Quanjude Beijing Xiangeqing HK Catering Management Leading US Chains Growth 2009 9. 1% 18. 7% 23. 5% 2. 2% 8. 3% 20. 6% -7. 2% Revenue 2009 [Mio. RMB] ,674 1,986 1,570 1,466 1,204 738 328 Company McDonald’s Yum! Starbucks Darden Brinker OSI Jack in the Box Burger King Wendy’s Arby’s Cracker Barrel Revenue 2009 [Mio. RMB] 162,112 76,287 70,989 48,407 27,926 Growth 2009 -3. 3% -4. 1% -5. 9% 8. 9% -14. 5% NA -2. 7% 3. 4% -2. 2% -0. 7% 27,816 17,363 17,277 16,691 Xinjiang Bai Hua Cun 64 62. 8% 16,254 †¢ Major US chains with limited growth potential in mature home market †¢ Chinese restaurants with major growth potential (both organic growth and through takeovers) Source: Euromonitor, China Statistics Bureau, AlixPartners analysis 16Solid EBIT Margin and Growth Potential Are Main Reasons For M;A Activity and PE Investments – Increase In Investments Expected Chained Restaurant # of restaurants in 2009 422 Investment size [m US$] N/A Key M;A and PE investments †¢ Yum Brands bought 20% equity in 2009 †¢ The combined YUM! ; Little Sheep will be the largest and most diversified restaurant company in China, providing both Western and Chinese style restaurants with brands including KFC, Pizza Hut, East Dawning and Little Sheep †¢ Nov. 2005, a group of investors including IDGVC invested $ 14 million †¢ GGV and first round investors invested $10. million in 2007 †¢ In 2008 , Oaktree and existing investors, invested $23 million †¢ In 2007, Capital Today and Liandong invested $43 million 70 14 11 23 300+ 43 98 40+ 50 43 †¢ Nov. 2008, Actis invested USD 50 million †¢ Dec. 2008, CDH invested $43 million With solid EBIT margins and strong growth opportunities, private equity investments and takeovers by leading restaurant chains are likely to increase Source: Published data, AlixPartners analysis 17 For Example, Little Sheep Restaurant Chain – A Success Story Company Overview Little Sheep is the leading full-service restaurant chain operator in China. It’s ranked #4 in all restaurant companies in China and #1 in local companies †¢ The company focuses on operating hot pot chain restaurants as well as developing, processing and selling food product including lamb and hot pot soup †¢ Little Sheep’s revenue rose from RMB 513 millions in 2005 to 1,272 millions in 2008, growing at 35% CAGR †¢ It has 422 restaurants in total by mid 2009: 146 companyowned and 276 franchised restaurants RMB Millions Revenue CAGR †¢ 05-08: 35% †¢ 08-14E: 31%Revenue Growth ; Breakout Success Factor †¢ Standardization facilitates expansion into China: The standard products in hot pot restaurant cuisine require minimal kitchen preparation and enable easier quality control †¢ Its focus on quality creates a strong brand. In particular, it is known for high-quality lamb †¢ Focuses on consumer segment of 20-40 year olds and invests heavily in advertising and its royalty program †¢ Shifted from sole franch ising model to a mixed franchising ; owned model in 2002, facilitating geographic expansion Franchised vs. Owned Business Model Company-owned model helps Little Sheep enhance its operational efficiency by better executing its branding and marketing strategy, optimizing menus and facilitating the launching of new products†¢ Franchised restaurants model obviates the need for the company to raise capital and run the day-to-day business, thus very effective or the company to penetrate lower-tier cities Source: Annual report, Yuanta Research report, AlixPartners analysis 18 Contents A. Executive Summary B. Industry Environment C. Financial Performance – Profiles of Selected Restaurants D. 010 China Consumer Survey Results E. Opportunities for Restaurant Chains F. Conclusions 19 AlixPartners 2010 China Consumer Survey: Overview Date: March 2010 Population: 1,030 adults, 13 major cities in China, age 18+ (average age 25) Demographics: Respondent group was representative of the Chinese population across key demographics and income ranges Survey Focus: Key areas of focus included: ? Planned frequency of dining occasions ? Expected spending on meals outside the home ? Preferred type of restaurants ? Key criteria for consumer preference in restaurant selectionUS Survey: In March 2010, AlixPartners also conduced a similar study in the USA, also covering a survey population of 1,000 adults  © AlixPartners, LLP, 2009 20 In China, Average Spent Per Meal Is Expected To Increase By 10% In 2010 – By Contrast US Diners Expect to Pay 4% Less Expected average spending per meal [RMB] CHINA USA -4% 82. 6 +10% 79. 2 48. 8 53. 7 Last 12 Months Next 12 Months Last 12 Months Next 12 Months 21 Over The Next 12 Months , Nearly 46% Expect To Spend More Money in Restaurants in China, While Consumers in USA Remain Cautious Planned consumer spending, 2010 CHINA USA 51% 46% 41% 5% 39% 34% 13% 16% 15% Spend less Spend same Q1-2010 Spend more Spend less Spend same Q1-2009 Spend more Q1-2010 22 Fine Dining and Fast Casual Will Benefit Most From Dining Frequency Increase In China – Fast Food and Fast Casual Most Impacted in USA Dining frequency per month and restaurant type CHINA +9% USA S 2009: 13. 7 S 2010: 15. 1 6. 4 -20% S 2009: 13. 8 S 2010: 11. 8 5. 1 6. 2 5. 7 +13% 4. 4 3. 9 +7% -17% 2. 9 3. 1 +17% 2. 9 2. 4 2. 9 2. 8 1. 6 1. 5 1. 2 1. 4 Fast Food Fast Casual LTM Freq/Month Casual Fine Dining Fast Food Fast Casual LTM Freq/Month Casual Fine Dining 2010 Expected 2010 Expected 23Biggest Drivers to Increasing Frequency At Favorite Locations Are: (1) Better Quality, (2) Closer Location, and (3) Improved Service Better food quality Closer location Improved service Better atmosphere Healthier menu options 26% 37% 36% 35% 25% 22% 17% 15% 15% 13% 12% 10% 8% 7% 5% 4% 3% More or better promotions, discounts, or†¦ Better value Family friendly environment Expanded menu variety Bigger portion sizes Shorten time to get in and out Offer take out service Other, specify Expanded dessert and/or beverage options Make information available on the internet Accommodate special dietary needs Smaller portion sizesWhat would cause you to eat out more often at the restaurant(s) you visit most frequently? 24 In Determining Overall VALUE, Chinese Consumers Are Far Less Focused On Price ; Promotions Than American Dine rs Food quality Overall service Low prices Healthy menu options Good promotions, discounts, or coupons Updated environment ; decor Big portion sizes Value meals Amenities and atmosphere Range of dessert and/or beverage options 9% 6% 5% 9% 28% 27% 31% 24% 22% 19% 23% 44% 47% 42% 60% 59% 75% 6% China U. S. 16% 34% As a consumer, what factors are most important to you in defining OVERALL VALUE for your dollar? 5 In China, Word-of-mouth Is The Strongest Form Of Advertising For Restaurants Word of mouth Street walk-by Internet Flier, coupon, booklet, etc. Self experience TV Magazine Newspaper 17% 16% 5% 28% 25% 37% 36% 71% 34% emails 26 50% of Survey Respondents in China Prefer Chain Restaurants 50% 35% 15% Yes No No difference Do you prefer a chain store over independent restaurants? 27 Majority of China’s Consumers Prefer Chinese Style Dining, But Western Style is Very Popular Among Survey Respondents Total Sample – Fast Food Next 12 months,Western style Next 12 months,Chinese styleTotal Sample – Fast Casual Next 12 months,Western style Next 12 months,Chinese style 40% 60% 61% 39% Total Sample – Casual Next 12 months,Western style Next 12 months,Chinese style Total Sample – Fine Dining Next 12 months,Western style Next 12 months,Chinese style 15% 34% 66% 85% Approximately 40% of Consumers in China Plan to Eat at Western Style Restaurants; Penetration of Western Chains Most Prominent in Fast Food 28 Those Preferring Western Restaurants Cite the Cleaner Environment and Better Atmosphere Key Differen ces to Chinese Style Locations Clean or better environment 52%Better atmosphere (music, decor, etc. ) 46% Better services 40% Try something different 31% Better taste of food 29% Cultural attraction 26% Healthier menu options 19% Dessert and/or beverage options 16% What do you like about Western restaurants compared with Chinese restaurants? 29 Contents A. Executive Summary B. Industry Environment C. Financial Performance – Profiles of Selected Restaurants D. 2010 China Consumer Survey Results E. Opportunities for Restaurant Chains F. Conclusions 30 Operational Improvement Levers For Major Restaurant Chains Winning strategies in operations improvement Centralized purchasing to implement professional process Purchasing †¢ Negotiations sweeps coupled with strategic sourcing†¢ Logistics optimization and commodity risk analysis †¢ Centralized operations and facilities management, and IT Operational Effectiveness †¢ Lean Kitchen/Operations including emphasis on food waste % †¢ R;D Process Improvement †¢ Develop clear brand position and tailored advertising strategies Marketing †¢ Implement effective LTOs with input from supply chain partners †¢ Encourage first time visits and push customer loyalty †¢ Partnering effectively with ocal owners who know the market Expansion †¢ Implement rigorous store selection process, with clear criteria †¢ Increase no. of stores to build brand awareness Restaurant chains have substantial scale advantages in operations! 31 Opportunit ies For Western Restaurant Chains in China, Which So Far Have Been Hesitating To Invest on a Large Scale Leading US casual dining chains and their current China presence US Chain Brand Applebee’s Outback Steakhouse # of stores Globally 2,000 900 880 780 # of stores in China 0 100 0 30 RemarksOpened a restaurant in Shanghai in 2007, but has since left the country Operates two restaurants in Beijing and around five in HK; market leader in Korea Opened in Philippines in 2007, but has not expanded into other Asian countries Entered China in 1995 and has four restaurants in Beijing, but only one each in Shanghai, Tianjin and HK Highly successful chain, but no operations outside North America (same for sister company Red Lobster, both part of Darden’s) One restaurant in Shanghai and two in HK Ruby Tuesday TGI Friday Olive Garden 700 Tony Roma’s 0 0 260 3 How to cite China Restaurant ; Foodservice Review, Papers

Identifying Rhythm and Meter in “An Essay on Criticism” by Alexander Pope Essay Sample free essay sample

The lesson for this hebdomad I felt that I struggled with placing the beat and metre. In the first line of lines 344 to 347 I identified the beat and metre as trochaic pentameter. The word ‘required’ is identified as iambic and it is of import to the significance. because it emphasizes that these syllable have to be equal. The 2nd line of this subdivision of lines is iambic tetrameter. The 3rd line of this subdivision of lines is identified as anapaestic pentameter. We will write a custom essay sample on Identifying Rhythm and Meter in â€Å"An Essay on Criticism† by Alexander Pope Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The 4th line of this subdivision of lines is identified as anapaestic pentameter. The different types of beat and metre in this verse form aid stress In the 2nd set of lines ( 348-353 ) there are a couple different types of beat and metre identified that play a portion in the significance and accent of this verse form. The beat and metre in the first four lines I identified as anapaestic pentameter. The last line nevertheless. I identified as spondaic pentameter. I identified it as spondaic pentameter. because ‘in vain’ is really similar to the illustration large trade. This emphasizes the feeling/emotion of that line doing it basically a large trade. In the 3rd set of lines ( 364-373 ) I identified the first seven lines and the 9th line as iambic pentameter. Then in the 8th line down I identified the beat and metre as iambic tetrameter. The last line of this subdivision is besides iambic hexameter. The beat and metre give the verse form a loud tone assisting the reader hear the verse form. For illustration. â€Å"But when loud rushs lash the sounding shore. † the strong tonic words in this verse form make the tone loud and one can about hear the ocean hitting the shore. In the last subdivision of lines ( 374-383 ) I identified the first line with 2 different beat. trochaic in the beginning and so anapaestic pentameter. The 2nd line I identified as iambic hexameter. The following two lines are both identified as trochaic pentameter. In lines five and six the beat and metre is identified as anapaestic hexameter. Line seven and eight in this subdivision is identified as trochaic pentameter and the last two lines are identified as iambic pentameter. An illustration of how the beat and metre aid with the significance of this verse form is. â€Å"And command surrogate passions autumn and rise. † This illustration is of import to the significance of this verse form. because autumn is atonic word and gives the reader the sense of low or falling. but the word rise is accented. which will give the reader a strong sense of lifting. In decision. I noticed in this verse form that most of the lines were pentameter or hexameter. which keeps the poem consist ent in metre.